The Return On Investment (R.O.I.) for Search Engine Optimization is among the highest rates of any type of marketing. The ultimate goal of marketing is to collect a financial return on your investment of time and money spent on advertising.
You are spending hundreds and thousands of dollars designing, producing, hosting, and maintaining your web site to advertise your business online - why not spend a little extra time to ensure that new visitors can actually FIND your site? Otherwise, you are relying on people finding your site by typing in your URL from your business card.
Say your $1000 web site gets 100 visitors each month with a conversion rate of 2% and you're making $100 profit from each sale:
100 x 2% x $100 = $200 per month
Total ROI: 20% / month
Proper SEO could get this same site 1000 new visitors (each month). Plus, these new visitors from search engines are already interested in your products (effectively increasing your conversion rate):
1000 x 4% x $100 = $4000 per month
Total ROI: 400% / month
The financial benefits of SEO are exponential - plus it increases productivity worldwide by allowing all of us to get our work/research done faster online. Don't waste your precious time trying to keep up with the rapidly changing learning curve of this technology; do what YOU are good at and let us tackle the marketing technology for you.