Ethical Organic "White Hat" SEO guarantees that your website's ranks and traffic from search engines will increase as you add more content to the site - instead of decreasing or cutting off completely everytime Google changes their algorithm.
Everyone seems to think that their website will be the #1 listing if they spam their keywords all over the page. The truth is that exploited loopholes in search engine algorithms can slam shut in your face at anytime. No website can attain normal traffic levels after being banned from Google's index without a serious (and costly) makeover along with countless hours of begging and pleading to get back in the game.
The key to SEO is being good at EXACTLY what you do and not trying to be something that you aren't just to attain more traffic. After all, you want your visitors to be interested enough to stay on your site long enough to buy something. Right?
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