Pages that answer Frequently Asked Questions serve many purposes. FAQs show that you care enough about supporting your consumers to spend time addressing their common concerns. Your staff will no longer have to spend their time in the office addressing commonly recurring issues. Clients who have read your FAQ are more informed and easier to deal with. Plus, publishing a FAQ allows people who have never heard of you to find you by typing their question into search engines such as Ask.com
Image Galleries are used to organize photos into an easy-to-use format that can be browsed and navigated even by children. Each category of thumbnails/icons are arranged into a group view - and clicking one out of the group brings you to a page with an enlarged image with a detailed description.
For an example of a SEOwebMarket.com Image Gallery,
visitJack's Trophy Room.
If you have multiple products, you should create an online catalog to advertise them online. This is almost the same as an image gallery, but the images represent products have prices and can be purchased with the simple click of a button.
For a great example of SEOwebMarket.com Product Catalogs,
visit The International Art Store.
News / Press Releases
News and press releases can be syndicated directly from your website for free; you can also pay for increased mainstream syndication. Having a news section is a great way to add fresh content (a primary reason for visitors to return). News pages can also be supplemented with a blog or RSS news feed.
RSS News Feeds:
If you don't know what RSS is, you probably haven't realized that the days of waiting twenty minutes for the weatherman to tell you whether or not it's going to rain are over. RSS allows you to subscribe to news that really interests you - and it lets you quickly browse headlines and excerpts before you even visit the website hosting the article. You can easily syndicate, and RSS distributes the news to subscribers within minutes of its syndication.
RSS is still not fully supported on Windows platforms, but I've been using RSS to stay informed since 2003. RSS has already freed up many days worth of time saved for me to spend more constructively (rather than waiting, uninformed, for networks to tell me what the news is).
A blog is a 'web log' and has become one of the biggest factors driving the Web 2.0 social networking epidemic. The nature of a blog's text-based format naturally attracts many visitors from search engines (major search engines now offer a 'Blog Search'). Part of this is because when you find a blog with an article of interest to you, often their entire website is interesting enough to keep you entertained long enough for the search engine to give the blog bonus points for the positive reaction.
Google Groups (Forums)
Forums are groups of people who discuss a general or specific topic via the Internet. Group members can post articles, questions, and links or they can browse posts from other forum members. Members can post replies and even have public conversations and discussions with their peers. Everyone in the group is notified (based on personalized subscriptions) when new posts are made.
Forums have gone mainstream in a big way ever since Google purchased UseNet and rebranded it as Google Groups. Needless to say, public forums have been heavily accessed by millions of people for news, hobbies, entertainment, and other niche-based content.
Digital calendars have been used heavily during the past decade to increase office production and for regular people to keep up-to-date. Recent standards have allowed many groups and individuals to syndicate schedules that are importable by most calendar platforms. Downloadable and syncable calendars are available for scheduling everything from national holidays to the Vikings' Football Schedule. Public calendars are also surprisingly search engine compatible. The digital calendar format is definitely sending paper-based personal organizers back into the stone age.
Google Maps & Google Earth
You should already know that Google has mapped the entire globe into a 3D interactive model that is accessible on the Internet (they are currently working on getting better photos of remote areas that are still incomplete while integrating digital 3D models and user supported content (i.e. photos, wikis, articles) into the interface. The map zooms in close enough to see people - and it zooms out far enough to fit the entire solar system on your screen.
It's fairly simple to post an interactive map on your website showing your location. Visitors then have the ability to print out easy-to-follow directions from their homes to your business; it also allows you to get directions to anywhere you find while searching the map.